Projects can vary from client to client, we follow a 5 step process in general as our approach

STEP 1 – Get to know you…

Our 1st goal is to become as familiar as possible with your organization and what makes it so special. How we do this can be anywhere from studying your existing marketing materials and website to taking a tour and experiencing your services first hand. This stage involves you doing most of the talking and us doing the listening.

 

STEP 2 – Setting goals…

Together we come up with goals for what you want to achieve. This end goal is usually getting more customers but it is important to also set smaller goals that can be kept in mind throughout the project. These are usually something like “To create a website where people can easily find what they are looking for and have a good experience” or “Increase targeted traffic to website from social networks.”

 

STEP 3 – Make a plan…

Website development: This is where we decide on the details of how many pages and what kind of functionality will be on the site. Color schemes, look and feel, and layout are discussed. We also discuss who does what and set time lines and expectations.

Marketing plans: Keywords research is done, target markets are discussed, monthly goals are determined, marketing methods are chosen, and details are sorted out.

 

STEP 4 – Making it happen…

This is where we immerse ourselves in the project and start designing, coding, writing, organizing , and everything else that goes into creating a great site. In the case of a marketing plan, social media profiles are set up, campaigns are started, text is optimized and on and on and on…

 

STEP 5 and BEYOND – Finding out what’s working…

What is the point of setting goals and doing all this work if we go our separate ways at the end of it all? Our maintenance and marketing plans have built in hours so we can keep supporting you without having to bill you for every change you request. They also include regular statistic reporting so you know how many people are visiting your website, where are they coming from, and how they found you. We meet with you on a regular basis depending on your plan and consult on how things are going, study the statistics and plan where to go from here.

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